You have an unplanned takeaway on Friday night, devour more chips than you thought humanly possible, and, subsequently, decide to have the ‘weekend off’.
You forget to track what you have for lunch, become ravaged with guilt at your marked indiscipline, and let your next five days go unlogged because you’ve ‘ruined it all’.
You’re running late back from work, realise you only have 30 minutes for the gym, and decide to give it a miss because, well, ‘What’s the point if you only have 30 minutes?’
Sound familiar?
Your brain rationalises a fledgling misdemeanour by saying:
‘Well, you schmuck, you already blew your original goal, so you might as well forget the whole thing – and keep hurtling down this treacherous path of poor choices.’
This type of negative thinking polarises situations, experiences, choices, and people and, ultimately, leads you down a rabbit hole of worse and damaging decisions.
Also known as ‘all or nothing’ thinking, it leaves you worse off than before. It affords you no room for balanced perspectives and often discounts conflicting or ambiguous information.
Not only do you never achieve the goals you originally have, but you become consumed with shame and guilt at your inability to set out what you want to accomplish.
The cycle starts again before, inevitably, you fixate on a minor mishap, fail to see the bigger picture, and blow everything in one fell swoop.
Sigh.
So, how can we conquer this ubiquitous psychological problem?
What Exactly Is The ‘All Or Nothing’ Trap?
People are either perfectly devoted to their plan, or not following their plan at all.
And when they perceive themselves to have failed or slightly missed the mark – whether that be snacking when they shouldn’t have, or missing a gym session instead of doing some form of exercise no matter how small, for example – they’re thrown off course.
They declare they’ll, “…start again on Monday”, or “…wait until it’s a better time to start”.
Instead of aiming for a level of consistency – no matter how trivial – they quit. They’re either sprinting ahead at full steam, or sprawled across the floor like a toddler amid a full-blown temper tantrum.
This fateful behaviour has been formally defined (by erudite scholars, writing in upstanding publications, nonetheless) as the ‘what-the-hell effect’. [1]

Those powerful emotions, and the sense that the person has lost control, causes them to become stuck in a vicious, ‘indulge-regret-indulge’ cycle.
In her book, The Willpower Instinct, Kelly McGonigal says, “Giving in makes you feel bad about yourself, which motivates you to do something to feel better. And what’s the cheapest, fastest strategy for feeling better? Often the very thing you feel bad about.” [2]
Chaos flows, as people contrive to leap off the wagon – hard and fast. Viewing a failure – no matter how insignificant – as the end of the road leads to people throwing in the towel and giving up altogether.
“It’s not the first giving-in that guarantees the bigger relapse. It’s the feelings of shame, guilt, loss of control and loss of hope that follow the first relapse,” McGonigal goes on to say.
Why Is All Or Nothing Thinking Bad? Very Bad Indeed?
The constant voices in our heads, ramming down the point that we should have ‘done better’ or ‘worked harder’ or ‘displayed more self-control,’ ultimately, ruins our confidence, self-efficacy, and problem-solving abilities.
We conclude that we’re the problem, only further reinforcing the notion that we should have performed to a higher standard.
Amy Girimonti, a licensed master social worker, says, “All-or-nothing thinking focuses on mistakes and flaws and will often discount strengths, accomplishments, and effort.
It tells us that if we can’t do something perfectly, it’s not worth doing.” [3]
Not only does this striving for perfection lead to unsustainable efforts in the long run and the propensity for physical and mental burnout, but it mirrors the type of progress we experience, too.
For example, people wind up losing a boatload of weight in a short space of time or regaining that very same weight in half the number of weeks.
We then avoid the tasks at hand – for fear of failure – and make no progress whatsoever.
How To Avoid Falling For The ‘All Or Nothing’ Trap Once And For All
Change Your Outlook On Food
One of the biggest stumbling blocks people encounter when attempting to avoid that ‘all or nothing’ trap is how they perceive different foods.
They corner different items into varying categories, whether that be ‘good’, ‘bad’, ‘dirty’, ‘clean’, or even ‘fattening’.
And so, when they eat those foods, they assume they’ve failed. That they’ve done badly, or they’ve ruined everything, or they’ve suddenly gained five pounds.
Not only does restricting perceived ‘sinful’ and ‘guilty’ foods actually lead to greater overeating of those very same items [4], but making certain foods off-limits increases preoccupation with them [5].
It’s why one biscuit turns into five and one meal out turns into a weekend of overeating.
It’s important to remember that food carries no moral weight; it is a source of energy, nourishment, pleasure, memory, and sustenance. While some foods may vary in their nutritional or caloric content, our choices at the table do not reflect our character or define our value.
Our eating habits do not diminish our intrinsic worth.
When we can embrace, accept, and welcome different foods into our diet – without the fear that we’re ‘blowing it’ or ‘cheating’ – we no longer have reason to veer ‘off course’. Ultimately, there is no course.
It’s about deciphering when it’s the right time, the right reason, and how much is a suitable amount for the situation.
Sometimes it’s acceptable to have foods somewhat lower in nutrients or that are slightly more calorie-dense, just as sometimes it’s acceptable to also say ‘no’ to those very same foods.
In granting ourselves permission around consuming all foods, we are not turning away from our body’s innate wisdom — we are leaning into it, listening closely, and honouring what it knows. We understand, in broad strokes, what nourishes us more and what may nourish us less; but this journey is not one of rigid rules.
This principle is not concerned with labelling food as ‘healthy’ or ‘unhealthy.’ It is about softening those labels entirely—about meeting food with neutrality, and granting our minds and bodies the grace to experience it without guilt, shame, or fear.
And truly, doesn’t that sound far more peaceful than living beneath the weight of judgment?
Redefine What It Means To ‘Fail’
Failure is temporary. It’s nothing more than a quandary that indicates your actions didn’t turn out as you planned or expected.
It’s not a negative; it’s merely an opportunity to now improve. To discover how you felt in the moment. To establish how you reacted to those feelings and the requirements for a stronger and more effective plan.
The act of failure creates growth.
This ‘solution-oriented’ mindset will allow you to fail forwards. Through leveraging your mistakes, you’re less likely to find yourself down a rabbit hole of further mistakes and are able to avoid those same lapses next time.
-> Ordering three takeaways in one weekend is now great, in that it’s a sign you need to do your weekly shop on a Friday, so you’ve got fresh food in the fridge for the next few days.
-> Failing to lose any centimetres from your waist circumference over the month is now great; it’s an indication that you need to keep a closer eye on your food consumption each week.
-> Overeating at lunchtime is now great; it’s a warning you need to step away from your desk, so you can focus on practicing the skill of eating slowly without distraction.
Embracing your failures is a prerequisite for success.
The next time you find yourself with an accidental, empty crisp packet by your side, or you overshoot on your calorie budget for the day, work on embracing the failure. Instead of believing you’ve ruined everything, consider what you can learn from the situation.
-> What led you to overeat?
-> What systems can you put in place to avoid it happening again?
-> How will you deal with the problem next time?
Develop Healthy Emotional Regulation
Falling into that ‘all or nothing’ trap isn’t to do with a lack of motivation or discipline, but often because your emotional systems are acting on autopilot.
They force you into impulsive action or avoidance without conscious awareness.
The ‘Threat, Drive, and Soothe’ Systems explain how we regulate our emotions. And, when these systems are imbalanced, all or nothing thinking comes to the fore.

When our Threat System is overactive, small mistakes can feel like serious failures. Black-and-white thinking becomes a survival strategy: your brain simplifies decisions to keep you safe: ‘safe vs unsafe,’ ‘good vs bad,’ ‘success vs failure.’
-> “If I don’t do it perfectly, I’ve failed.”
When the Drive System is pushing too hard, however, self-worth becomes tied to achievement. You chase perfection. Anything less feels like a loss or failure.
-> “If I’m not doing everything, I’m doing nothing.”
And without the calming presence of the Soothe System, there is no compassion to soften the edges. You lack the emotional safety to tolerate imperfection or partial effort.
-> There’s no voice saying, “It’s okay to do your best,” or “Progress matters, not perfection.”
When the Threat + Drive Systems dominate without the calming influence of the Soothe System, your mind:
-> Equates mistakes with danger (threat)
-> Feels pressured to succeed constantly (drive)
-> Lacks the compassion or flexibility to self-regulate (soothe)
To escape the all or nothing trap, the key isn’t to eliminate these systems, but to rebalance them.
It’s essential to calm the threat system, which sees mistakes as danger.
This can be done through naming your fear (i.e., ‘This is my threat system reacting’), grounding yourself through breathing exercises or limit any catastrophising thoughts (i.e., ‘What’s the actual consequence of this not being perfect here?’).
It’s also important to dial back the drive system, which pushes for constant achievement.
Celebrating partial or ‘below average’ efforts and noticing when your worth feels tied to your productivity is crucial for this. Similarly, pausing and asking yourself, ‘Am I doing this to feel enough?’ when potentially chasing perfectionism is enough to curb that all or nothing trap.
And, at the same time, it’s vital to strengthen the soothe system.
This is done through practicing self-compassion, rest, and emotional grounding (i.e., naming emotions, noticing the sensations in your body). In doing so, you create space for flexibility, allowing yourself to value progress over perfection and keep persevering even when things aren’t in an optimal state.

Be ‘Good Enough’
People seeking to develop sustainable health and fitness – and weight loss – goals become so engrossed in the act of achieving perfection, they believe the small steps they’re making are worthless.
One small deviation from the high standards they set, and they may as well throw their new gym logbook and protein shaker in the bin – ‘What’s the point?!’ they think.
They’re so fearful of being powerless to measure up to an idealised model of perfection, that it leaves them functioning from a sense of failure.
The solution?
Well, to accept that, ultimately, you’ve already failed.
As author, Oliver Burkeman, says:
“Arguably, a better antidote to perfectionism is to realise that it’s already too late. It’s not that your attempts to live perfectly might fail, but that they have failed: perfection is already a lost cause.” [6]
If you’d already mastered the art of perfection, then you probably wouldn’t keep falling for that all or nothing trap, after all.
So, it’s time to accept being good enough.
The ‘good enough’ mindset is a gentle rebellion against perfection, inviting us to honour effort over flawlessness.
-> If your gym efforts have been good enough over the week, you’ll still have made progress.
-> If your eating skills have been good enough for the day, then it doesn’t matter if you forget to implement another skill later on.
-> If you’ve been good enough with your self-talk, then it doesn’t matter if things go slightly awry for one day
Being ‘good enough’ reminds us that growth – and progress – actually lives in the imperfect; in the quiet courage to show up as we are.
Rather than chasing unreachable ideals, we learn to move forward with effort, knowing that small steps still absolutely count.
Harness Cognitive Flexibility
Cognitive flexibility is your brain’s ability to adapt to new, changing, or unplanned events, ultimately switching from one way of thinking to another.
It’s the skill of pivoting when we get ‘stuck’ as a result of not achieving a perceived notion of perfection.
The more cognitive flexibility you display, the more likely you’ll pause, stay calm, and persevere when faced with a slip-up or hurdle.

When you can look at a situation from a different perspective, you’ll not only improve focus, creativity, empathy, and understanding, but able to keep up with the health and fitness goals and values you possess.
Instead of realising you’re missing a key ingredient from the dinner recipe you’re making and assuming a takeaway is the only other option, you’d look to adapt the recipe or come up with other solutions using the same ingredients.
Instead of only having 20 minutes for a gym session and assuming it’s not worth it, you’re able to pivot to going for a higher-intensity walk or running through a quick-fire bodyweight circuit, instead.
Start by exposing yourself to small opportunities to develop this skill.
It may be giving yourself the opportunity to choose from two other options on the restaurant menu rather than instantly going for your first choice. Or seeking out other plans of action should you have one too many snacks than you’d planned (i.e., having a protein shake next or working on some breathing exercises to regulate your nervous system again).
When you can switch gears and focus on ‘problem solving’ instead of ‘rigid thinking,’ you’re more likely to succeed.
Focus On The Positives
Humans are hard-wired to focus on the negatives of a situation.
This negativity bias is our tendency not only to pinpoint negative stimuli more readily but also to ruminate on these events.
It’s no wonder that a perceived transgression is viewed as a calamitous mistake, causing complete failure.
What should have been viewed as a paltry and acceptable mishap leads to either an overcompensation by undereating and over-exercising, or a full-blown eruption of overeating and under-exercising.
When we can take that step back, however, and actually focus on the positives of the situation – and all that has preceded it – it turns a potentially dangerous situation into nothing but another minor bump in the long road you’ve travelled on – and will continue to travel on.
-> You might have consumed one more alcoholic drink than you’d planned, but is that really the difference between completely ruining your relationship with food and learning more about your eating and drinking habits?
-> You might have missed one gym session this week, but what about the six weeks before that, where you managed at least two workouts every time?
-> You might have reached for the biscuit tin during a moment of stress and anxiety, but what about the fact that you’d succeeded with regulating your emotions on five occasions before that?
The next time you believe you’ve ‘ruined everything’, pause, reflect, and consider the bigger picture.
Does this really mean you’ve thrown everything down the drain? What would happen if you made your next action the best it could be?
When you catch yourself focusing only on the negative, try to gently shift your perspective and look for what’s also going well.
Reframing isn’t about ignoring challenges or pretending everything’s fine — it’s about finding balance and giving the positive moments the space they deserve, too.
Practice Self-Compassion
It seems normal to berate and punish ourselves when we eat more than we’d planned, don’t exercise as we’d like, or don’t follow our best intentions.
Instead of condemning poor decisions, uncomfortable emotions, and inevitable mistakes, however, it’s now time to recognise the limits of human behaviour and welcome these issues with kindness.
When we can accept falling short of certain standards and not assume we’ve failed or that we’re not working ‘hard enough’, we’re actually more likely to keep persevering – and not give in to that ‘What-The-Hell’ effect.
-> If you’re experiencing a stressful situation, that’s OK.
-> If you’re struggling to track consistently, that’s acceptable.
-> If your training session is a little rushed, you’re still doing something.
-> If you have a ‘bad day’, you’re not alone.
Self-compassion is the antidote to self-attacking.
Self-critical or self-sabotaging attitudes, reactions, and punitive feelings that can hijack our confidence or peace of mind, trigger our threat systems, which can often lead to destructive behaviours.
Self-compassion is a way to deactivate the brain’s threat system by activating its ‘soothe system,’ instead.
As we now know, this works for you, so that you can take responsibility and turn towards working with difficult feelings and thereby respond more effectively to life’s challenges.
You no longer feel the need to ‘do nothing’ because you understand how difficult things actually are.

Reflecting with self-compassion helps calm our emotions and gives us a clearer view of the bigger picture. [7]
Instead of spiralling into self-sabotage, we gain the insight to move forward and make wiser choices next time. With kindness toward ourselves, even our setbacks become stepping stones for growth.
The next time you feel as if you’ve ‘messed up’ or are tempted to engage in a cookie blowout, think about engaging in self-compassionate reflective writing, such as penning a letter to yourself, to help you show yourself understanding, support and encouragement.
Additionally, whenever you catch yourself overcome with a negative thought (e.g., ‘I’m so lazy’ or ‘I overate, so I might as well keep eating’), take note of the words you use. Are there key phrases which keep cropping up? What is the tone of your voice? What does being harsh look like to you?
Start reframing these observations in a more positive manner. These ‘releasing statements’ tap into the concept of detached non-judgement.
Instead of, ‘I suck – I can never say ‘no’ to the cookies’, it’s, ‘It’s OK to feel frustrated with myself – these didn’t make me feel better, so I need to choose something else to soothe those feelings’.
Make an active effort to soften the self-critical voice but do so with compassion rather than self-judgment.
Practice The Concept Of Iteration
The belief you’re iterating, and not failing, is a powerful concept. It shifts the blame from the individual to the design of the system.
And through attributing failure to the model, you’re not only dislodging any feelings of shame or ineptitude, but also granting room for self-improvement.
Each failure is no longer identified as a negative, but as an opening to be remodelled.
Employing such an influential mindset allows you to continually upgrade and reshape previous plans, until you unearth a system that works for you and your lifestyle.
If you keep overeating at the weekends, it’s not because you’re lacking motivation or discipline but because you haven’t found an eating system that works for you just yet. What can you adjust to your routine that will nudge you to make better choices?
If you keep skipping your gym sessions, it’s not because you’re inherently lazy but because you’re choosing the wrong times or situations to exercise. What can you change to ensure getting to the gym is easier?
As, Oliver Burkeman (hello again), says:
“For 90% of its journey, an aeroplane will be off course, yet it reaches its destination nonetheless. I’m told this is aeronautically dubious, but you get the point: course-correcting is the essence of good flying, not an aberration from it.
Anyway, who’d want to be on board a plane with a captain whose response to making a minor error was to say, “What the hell!”‚ then give up trying to avoid further errors? Not me.” [8]
The ability to restart – and restart fast – encourages momentum.
Each failed attempt at following the design becomes an opportunity to find an alternative solution, which combine to bring about significant change.
The Very Important End Of Article ‘FAQ’
1. What Exactly Is ‘All Or Nothing’ Thinking, And Why Is It A Problem?
‘All or nothing’ thinking is that nagging little voice inside your head that constantly says, “You’ve already messed up, so why bother?” It splits your choices into only two categories: perfect success or utter failure – there is no in-between. This mindset leads to more guilt, more inconsistency, and ironically, even worse outcomes.
2. Why Do I Continue To Spiral After Just One Mistake, Like Missing A Gym Session Or Overeating?
Because your brain’s emotional systems (Threat + Drive) hijack your perspective of the situation and convince you to equate mistakes with danger (threat), to feel pressure to succeed constantly (drive), and means you lack the compassion or flexibility to self-regulate (soothe). One perceived misstep triggers a shame-fuelled snowball effect, convincing you that you’ve failed entirely, when in reality, it was nothing but a bump in the road.
3. How Can I Stop Feeling Like I’ve ‘Ruined Everything’ After A Slip-Up?
Redefine what failure actually is: not a dead end, but a case for valuable feedback. That takeaway might just be a sign you need to prep better. Overate at lunch? A chance to notice hunger cues next time. These moments are not catastrophes; they’re clues. Through leveraging your mistakes, you’re less likely to find yourself down a rabbit hole of further mistakes and can avoid those same lapses next time.
4. What Can I Do To Help Stop This Rigid And Harmful Line Of Thinking For Good?
Cultivate cognitive flexibility — the skill of pivoting when plans go sideways. Missed the gym? A 15-minute bodyweight circuit at home will be great. Forgot to meal prep? Improvise with what’s in the fridge. Cognitive flexibility allows you to solve problems creatively, adapt to unforeseen curveballs, and act appropriately in varying situations.
5. What Practical Strategies Help Break The ‘All Or Nothing’ Mindset?
-> Reframe food as neutral, not moral
-> Recognise that failure is part of the process, not the end of it
-> Learn to emotionally regulate through self-compassion and grounding techniques
-> Pause, reflect, and consider the bigger picture and everything you’ve achieved already
References
1. Polivy, J., & Herman, C. P. (1985). Dieting and binging: A causal analysis. American Psychologist, 40(2), 193–201.
2. McGonigal, K. (2013). The Willpower Instinct: How Self-Control Works, Why It Matters, And What You Can Do To Get More Of It (p. 144-145). Avery Publishing Group.
3. Embark Behavioral Health. (n.d.). All-or-nothing thinking: The impact of a black-and-white mentality. Retrieved May 16, 2025, from https://www.embarkbh.com/blog/mental-health/all-or-nothing-thinking/
4. Lowe, M. R. et al. (2013). Dieting and restrained eating as prospective predictors of weight gain. Frontiers In Psychology 4, 577
5. 2. Mann, T., & Ward, A. (2001). Forbidden fruit: does thinking about a prohibited food lead to its consumption? The International Journal Of Eating Disorders, 29(3), 319-27.
6. Burkeman, O. (2018, November 30). Do we need an antidote to perfectionism? The Guardian. https://www.theguardian.com/lifeandstyle/2018/nov/30/do-we-need-an-antidote-to-perfectionism
7. Li, Y., Deng, J., Lou, X., Wang, H., & Wang, Y. (2020). A daily diary study of the relationships among daily self-compassion, perceived stress and health-promoting behaviours. International Journal of Psychology, 55(3), 364–372
8. Burkeman, O. (2014, May 24). This column will change your life: What the hell effect. The Guardian. https://www.theguardian.com/lifeandstyle/2014/may/24/this-column-change-life-what-the-hell-effect
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