Stop Ruining The Kettlebell Swing!

The kettlebell swing should be a staple exercise in any fat loss programme. Before you start swinging your way to a serious injury, let’s take a few steps back and understand why you should be performing swings, how you should be performing them and how best to incorporate one of the most awesome ...


Stop Targeting Those Abs!

Many gym goers will spend entire sessions working their ‘abs’ with the intention of burning that elusive abdominal fat and acquiring that coveted, model-like six-pack. This is a sure-fire way to waste time in the gym.


The Problem With Instagram

Whilst we can plunge ourselves into the world of fitness via social media, and in particular hyperbolic filtered and edited pictures and videos, the world of Instagram is having an alarming effect on the perceptions people assimilate from fit-pros, models and fitness benchmarks.